LDR620 Topic 4 Strategic Planning SWOT Analysis and Goals
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Strategic planning
within organizations provides a plethora of benefits to the organization
including meeting goals specified in the plan and contributing to the long-term
success of an organization. Refer to Exhibit 8.3: The Strategic Management
Process, located in Chapter 8 of the Management textbook.
For this assignment,
select either your own organization or one you know enough about to complete a
series of assignments related to strategic planning for a proposal you would
like to implement. The same organization will be used in the following
assignments:
1.
Strategic Planning:
Strategy Map (Topic 4)
2.
Strategic Planning:
Action Plan (Topic 5)
3.
Strategic Planning:
Communication Plan (Topic 7)
4.
Strategic Planning:
Evaluation (Topic 8)
5.
Strategic Planning:
Presentation (Topic 8)
Once you have selected
the organization, identify a strategic goal through preforming a SWOT analysis
within your sphere of influence. For example, if you are not currently in a
management or leadership position, it is acceptable to focus on a more focused
area of your organization you are currently in a position to impact. If you are
a classroom teacher, perhaps you see opportunities for improving access to
technology in your district. If you are a nurse, perhaps you see opportunities
to improve communication processes in your department, etc.
A SWOT analysis is
part of strategy formulation that leads to goal setting and then progresses to
the development of a strategic plan. Be sure to follow the criteria for
effective goals as illustrated to Exhibit 7.5, located in Chapter 7 of
the Management textbook.
Complete a SWOT
analysis using the “SWOT Analysis” template. Consider the following guiding
questions as you complete the SWOT Analysis:
1.
What are the
recognized strengths of your identified area?
2.
What does your
identified area do better than other companies?
3.
What unique
capabilities or resources does you identified area possess?
4.
What do other
companies consider to be your strength?
5.
What are the
recognized weaknesses of your identified area?
6.
What do competitors do
better than your identified area?
7.
What areas can be
improved at your current position?
8.
What do other
companies consider to be your weakness?
9.
What trends or
conditions impact the company in a positive way?
10.
What opportunities
exist for the identified area?
11.
What trends or
conditions impact the identified area in a negative way?
12.
What is the
competition doing that may have an impact on your identified area?
13.
Does your identified
area have solid financial support?
14.
What impact does your
weakness have on the threats your identified area faces?
These questions are
samples of what you may need to address in your SWOT Analysis. Using the SWOT analysis
results, develop at least one strategic goal. Submit both the completed SWOT
analysis document and the strategic goal.
APA format is not
required, but solid academic writing is expected.
This assignment uses a
rubric. Please review the rubric prior to beginning the assignment to become
familiar with the expectations for successful completion.
You are required to
submit this assignment to Turnitin. Please refer to the directions in the
Student Success Center.
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